Ideas

As subject matter experts for our clients, we immerse ourselves in industry news, trends and events. We also think it’s important to be proactive, look ahead and connect day-to-day details to the big picture. And we think the fruits of all of that reading, digesting, thinking and questioning are well worth sharing:

AHA! Market Insights

A sustainable future for financial services
What are the risks—and opportunities—for financial services firms in a new global economy reshaped by climate change? Download and read our AHA! Market Insights white paper for our take on the critical role communications will play in sorting out the leaders from the also-rans.

Blog

Thoughts on brands, communications and sustainability
Along with helping forward-thinking organizations communicate their commitments to corporate social responisbility, we blog about what we've learned and what piques our interest at Shiny Green Button. You’ll want to go there—often.

AHA! Survival Guides

Copy Wilderness Survival Guide
In a copy squeeze because your regular copywriting resources are nowhere to be found? Remain calm. Help is on the way. Check out these helpful tips on surviving the copy wilderness.

Interview Survival Guide
Next time you find yourself sitting across (or on the other end of the phone line) from an interviewee who a) won’t talk; b) is cranky; or c) has veered off course, you’ll know exactly what to do!

Creative writing

Praxis
When we’re not writing for our clients, we’re still writing. Each year, we produce a collection of our own fiction, creative nonfiction and poetry in a book we call Praxis. If you’d like a copy, just drop us an email with your name and address.