Ideas

As subject matter experts for our clients, we immerse ourselves in industry news, trends and events. We also think it’s important to be proactive, look ahead and connect day-to-day details to the big picture. And we think the fruits of all of that reading, digesting, thinking and questioning are well worth sharing:

Communications best practices

Mastering the input brief
It may not be a recognized art form, but it does take the right combination of talent, skill and that certain je ne sais quois. Read our new best practices guide (PDF) to find out how to get the most out of the briefing process with your creative agencies.

AHA! Communication tips

5 expert tips for writing great headlines
Ad men and ace reporters aren’t the only ones that can rivet the attention of readers. You can too, when you apply these techniques that will make your headlines scream "read me!

Copy wilderness survival guide
In a copy squeeze because your regular copywriting resources are nowhere to be found? Remain calm. Help is on the way. Check out these helpful tips on surviving the copy wilderness.

Handling worst-case interviews
Next time you find yourself sitting across (or on the other end of the phone line) from an interviewee who a) won’t talk; b) is cranky; or c) has veered off course, you’ll know exactly what to do!

Creative writing

Praxis
When we’re not writing for our clients, we’re still writing. Each year, we produce a collection of our own fiction, creative nonfiction and poetry in a book we call Praxis. If you’d like a copy, just drop us an email with your name and address.