Challenge

The Tiffany brand has always been an icon of luxury and beauty. But the mining of gems and precious metals is a complicated, often ugly enterprise. As an industry leader in sustainability and social responsibility, Tiffany saw an opportunity to engage its customers in a conversation that goes beyond the little blue box.

Solution

Working directly with Tiffany’s CEO and corporate responsibility leadership team, we developed a suite of strategic and visually striking communication tools that help frame the narrative for future corporate responsibility efforts.

Impact

Tiffany was already a leader in style and quality. Without compromising that position, it now has a consistent and compelling way to talk about its leadership in social and environmental responsibility.